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5 speakers 15 minutes each

Tue 18th Mar 2014

Central Hall Westminster



Daniel Kahneman

Daniel Kahneman

A Nobel laureate in economics - one of the only non-economists to earn this honour - and a research psychologist world-renowned for his seminal work on judgment, decision making and happiness and wellbeing, Daniel Kahneman has been hugely influential. His ideas have revolutionized economics, medicine, psychology, philosophy, legal studies, and a host of other disciplines by challenging fundamental ideas about rationality in thinking and decision making. His long and famous collaboration with Amos Tversky began in 1969. Together they published a series of articles in the field of judgement and decision making, the most important of which was Prospect Theory. They also published Judgement Under Uncertainty: Heuristics and Biases in 1974 which was also widely acclaimed. He is now known as the godfather of behavioural economics – from the “nudge” theory of Richard Thaler to the “black swans” of Nassim Taleb’s work to the “tipping points” from Malcolm Gladwell, virtually all of the world’s biggest pop psychology writers working today have been directly inspired by Daniel Kahneman.

Thinking, Fast and Slow

Thinking, Fast and Slow

The New York Times Bestseller, acclaimed by author such as Freakonomics co- author Steven D. Levitt, Black Swan author Nassim Nicholas Taleb and Nudge co- author Richard Thaler, Thinking Fast and Slow offers a whole new look at the way our minds work, and how we make decisions.

Why is there more chance we'll believe something if it's in a bold type face?

Why are judges more likely to deny parole before lunch?

Why do we assume a good-looking person will be more competent?

The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice (even when wethink we are being logical), and gives you practical techniques for slower, smarter thinking. It will enable to you make better decisions at work, at home, and in everything you do.

In conjunction with…

In conjunction with…

This event is brought to you by 5x15, the How To: Academy and Penguin Books. The media partner is The Observer.